| Position | Associate Professor |
|---|---|
| Name | Yu-Yuan Shih |
| Office Tel No. | (02) 7749-6568 / 7746-6573 |
| Teaching Domain |
Sustainable Finance Research on Sustainability Management Case Studies in Sustainability Management |
| Expertise |
Business Sustainability and ESG research Corporate Strategy and Sustainability management ( including corporate sustainability governance mechanisms in the global supply chain) Sustainable Finance( including TNFD) International Business Management Sustainable Marketing and Brand Management |
| Research Overview | Research |
| Year | Paper Title |
|---|---|
| 2026 | 臺灣企業綠領人才發展策略之關鍵因素：「能力-動機-機會」理論觀點, 管理評論(TSSCI 國科會推薦期刊), vol. 45, Apr. 2026 |
| 2026 | 企業內部碳定價與企業競爭力之探究：臺灣實證分析, 產業與管理論壇(TSSCI期刊), vol. 28, Mar. 2026 |
| 2026 | Anchoring within Decoupling: The Reshoring Decision for the Rise of Emerging Market Multinationals under COVID-19 Disruptions, Journal of Business-to-Business Marketing (SSCI 期刊), Feb. 2026 |
| 2025 | The grassroots of greenwashing: Unpacking employee hypocrisy and CSR decoupling, International Journal of Climate Change Strategies and Management (SSCI 期刊), vol. 17, Dec. 2025 |
| 2025 | Foreign direct investment strategies and corporate social performance in emerging multinational enterprises: driving sustainability amidst supply chain restructuring, Journal of Business & Industrial Marketing (SSCI 期刊), vol. 40, Nov. 2025 |
| 2025 | The economic effects of the comply-or-explain dividend payout policy: Evidence from a quasi-natural experiment, Applied Economics (SSCI 期刊), vol. 58, Feb. 2025 |
| 2025 | Supply-chain restructuring using the "China-plus-one" strategy: The push–pull–mooring perspective, International Journal of Emerging Markets (SSCI 期刊), vol. 21, Feb. 2025 |
| 2023 | 美賣科技公司數位轉型網紅電商－ 「粉絲：我買，因為我信任」購買決策, 管理個案評論, vol. 14, Jun. 2023 |
| 2022 | The reshoring decision under uncertainty in the post-COVID-19, Journal of Business and Industrial Marketing (SSCI 期刊), vol. 37, Oct. 2022 |
| 2022 | Co-location with marketing value activities as manufacturing upgrading in a COVID-19 outbreak, Journal of Business Research (SSCI 國科會推薦期刊 ), vol. 148, Sep. 2022 |
| 2021 | 數位國際企業如何選擇跨境收購所有權？ 從資源基礎觀點與組織學習策略觀點解釋, 管理學報(TSSCI Q1 國科會推薦期刊), vol. 38, Sep. 2021 |
| Year | Project Title | Participator | Job Title | Period | Unit |
|---|---|---|---|---|---|
| 2027 | 企業生物多樣性風險、策略與企業韌性的長期價值之探究：多重衡量指標建構與理論模型發展(2/2) | 主持人 | 2026.08 ~ 2027.07 | 國科會 | |
| 2027 | 政府社群媒體如何提升淨零政策民眾參與度：AI數據應用分析 | 主持人 | 2026.01 ~ 2027.01 | 其他政府部門 | |
| 2026 | 智慧化園區儲能規劃治理效益和風險管理分析 ：以南科⾼雄園區為案例 | 國立臺灣師範大學永續管理與環境教育研究所 | 主持人 | 2026.01 ~ 2026.12 | 其他政府部門 |
| 2026 | 企業生物多樣性風險、策略與企業韌性的長期價值之探究：多重衡量指標建構與理論模型發展(1/2) | 主持人 | 2025.08 ~ 2026.07 | 國科會 | |
| 2025 | 企業內部碳定價制度、淨零轉型措施與國家淨零路徑之探究：臺灣實證分析 | 主持人 | 2024.12 ~ 2025.12 | 其他政府部門 | |
| 2025 | 國際企業韌性之探究：內部董事會永續公司治理機制與外部CSR國際化策略之綜合分析(2/2) | 主持人 | 2024.08 ~ 2025.07 | 國科會 | |
| 2024 | 氣候政策、企業內部碳定價與企業競爭力之探索：臺灣實證分析 | 主持人 | 2023.11 ~ 2024.11 | 其他政府部門 | |
| 2024 | 國際企業韌性之探究：內部董事會永續公司治理機制與外部CSR國際化策略之綜合分析(1/2) | 主持人 | 2023.08 ~ 2024.07 | 國科會 |
| Organization Title | Department | Job Title | Duration |
|---|---|---|---|
| 2026.02 ~ Up to today | |||
| Executive Yuan | National Development Council | Inspector | 2014.01 ~ 2023.01 |
| Executive Yuan | Council for Economic Planning And Development | Auditor | 2010.05 ~ 2013.12 |
| Honor Category | Year | Award Name | Awarding Unit |
|---|---|---|---|
| Congratulations | 2026 | ||
| Congratulations | 2025 | ||
| Congratulations | 2025 | Award Special Talents | National Taiwan Normal University |
| Off-campus Excellence | 2024 | Academy of International Business Insights Award for Actionable Insights | Academy of International Business (AIB) |
| Congratulations | 2023 | 112 National Taiwan Normal University Academic Journal Paper Award | National Taiwan Normal University |
